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3. Design
The purpose of this phase is to create a conceptual design that reflects all aspects of the needed criteria. The conceptual design is reflected in rough sketches, renderings and conceptual solutions which are evaluated by the team and customer for objective success. Design changes are driven by user feedback to satisfy established goals. The conceptual design must address the goal requirements. The design team should also ensure they satisfy customer expectations, needs and requirements. These concepts must be evaluated by customer and team to assure this. In order to achieve a design that addresses the goal requirements, it is necessary for the project team to collaborate closely, striving for a complimentary relationship across all aspects of the offering. The entire team should attend design walk-throughs as well as evaluation sessions.
opportunity | understanding | design
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