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5. Deployment
The deployment phase includes all activities required to successfully announce, deploy, and support the new offering. This includes the production, packing, roll out, logistics and customer support programs. Customer and user feedback procedures should be fully functional, so that the service and support organizations can be responsive to early input. Assessments of arrival of the program in the field, review of customer satisfaction and final user support should be in place for gathering early user experience, and this feedback should be acted upon quickly, with prioritization of issues that need to be addressed immediately versus those that might be handled in a subsequent delivery. Marketing should seek strong testimonials that can be included in their promotional activities. It is appropriate to do an assessment of the project and highlight achievements. Depending on the competitive landscape, a competitive benchmark assessment may be appropriate.
opportunity | understanding | design |
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