Mark Novak & Associates can increase your sales.
We have the background and knowledge you need to expand your business and gain - or maintain - a competitive edge. Here are some hard facts and information that prove the need to promote your products. Information that proves POP advertising does increase your sales and profits. We have available information that we would love the opportunity to present to you, that will show you that P.O.P. advertising increases sales at all levels and with all products.
Based on sales lift data in the final results of the supermarket study, 49% of individual POP advertising at the main shelf and 41% of such materials at secondary locations were found to be effective at increasing sales. Source: POPAI Institute Study: P-O-P Measures Up-Final Report Supermarket
Study"Measured Medium" study of convenience store demonstrate that
in-store advertising in convenience stores (c-stores) boosts sales from 5 to 13 percent. Source: POPAI Institute Study: "Convenience Store Final Report"
Various studies have shown that
up to 70% of purchase decisions are made in-store, including both category and specific brand decisions.
Source: POPAI Institute Study: POP Metrics: Quantifying POP Effectiveness
According to retailers participating in a recent survey about confection products,
candy sales increase using in-store displays. This is one of many categories where retailers are open to POP because it drives significant sales volume.
